Background

First Communications, Inc., brings its clients a wealth of experience, providing a seasoned, yet innovative approach to designing and implementing business-building solutions.

Our key principal has over 25 years of senior-level experience in the following areas:
· Consumer and Business-to-Business Marketing
· Consumer and Business-to-Business Advertising and Promotion
· Internet and E-Commerce
· Targeted Marketing (Demographics, Psychographics)
· National Account Sales
· National Sales Force Design, Recruitment and Management
· Strategic and Business Planning
· Competitive Analysis
· Market Research
· Start-up and Turnaround Situation Management
· International Sales & Marketing
· Telemarketing & Catalogs
· Wholesale/Retail Distribution Planning and Implementation

Class-of-trade key account and marketing/sales experience includes:
· Supermarkets (Safeway, Albertsons, Winn Dixie, Kroger, & Others)
· Discount Stores (Wal-Mart, K-Mart, Target)
· Club Stores (Costco, Sam’s)
· Drug Stores (Rite Aid, Walgreens, Eckerd)
· Convenience Stores (7/Eleven, Circle K)
· Department Stores (Sears, Montgomery Ward & Others)
· Consumer Electronics (Circuit City & Others)

Our key principal has served in executive capacities and industry segments as follows:
· Territory Manager – Multi-unit Franchised Retail
· Senior Brand Manager – Consumer Packaged Goods
· National Account Manager – Consumer Packaged Goods
· National Markets Manager – Domestic & International B2B – Capital Equipment
· VP Sales & Mktg. – Domestic/International Home Appliances/Electronics
· VP Marketing – Consumer Packaged Goods – Licensed Products
· VP Mktg. & Sales – Domestic/Int'l. Consumer Packaged Goods – Licensed Products
· VP Mktg. – Domestic/Int'l. Consumer Packaged Goods – Licensed Products
· President – Consumer Packaged Goods – Licensed Products

Sports and Entertainment licensing experience with organizations such as:
· National Football League
· National Football League Players Association
· National Basketball Association
· National Hockey League
· National Hockey League Players Association
· Warner Brothers
· Sony
· Amblin Entertainment
· The Walt Disney Company
· MCA/Universal
· Paramount